Born in 2013 from the alliance of three hoteliers from the Accor group, the MyHotels adventure was built on their passion for the profession and the desire to exercise it differently, with extra soul. By combining their backgrounds and their heritage around their first establishments in Chartres, Sylvie Charles, David Sylberg and Joris Bruneel laid the foundations of a group committed to a humane and demanding hotel business.

MyHotels has become a recognized player, at the head of 30 two to four star hotels, divided between Ile-de-France, Center-Val de Loire, Grand Est and North France. The group fully assumes its dual identity as investor and operator. It develops both franchises (with Accor Group brands such as Ibis and Mercure, brands from the Louvre Hotels Group such as Campanile and Première Classe, or even B&B and Best Western) and lifestyle brands — Rosalie and Babel, in Paris — called upon to be deployed, with the forthcoming opening of Babel in Lille.
Its growth was first built by the acquisition of family hotels — 2 per year from 2013 to 2023 — before a turning point in 2023: the purchase of a group of 13 establishments whose accounts were kept by Nexia S&A.

“A hotel works primarily thanks to its team. The location, the brand or the price count, of course, but nothing can replace the quality of the welcome. When you have the right team, committed and professional, everything else follows. Without that chemistry, a hotel doesn't work.” David Sylberg, co-founder of MyHotels

“We don't make decisions out of habit,” says David Sylberg. The comparative examination of accounting practices convinced MyHotels to adopt Nexia S&A for the rest of the group. “We bring a comprehensive 360° offer to MyHotels: accounting and fiscal management of all entities, legal and social support, personalized reporting and expertise in strategic operations for a lasting partnership”, specifies Soilihi Massoudi, Partner in the BPO department at Nexia S&A.

“What we appreciate about Nexia S&A is the reliability and stability of their processes. Everything is legible, structured. Every month, they produce analyses and dashboards that inform our decisions. Today, it is an essential partner, both accounting and a real knowledge resource”, underlines David Sylberg.

The success of the group is also due to the quality of the teams. The recruitment, commitment and professionalism of employees are considered to be the first factor of performance, even ahead of the brand or the price positioning. For MyHotels, the challenge is to calibrate risks and build prudent development: healthy balance sheet, solid results, complementary teams.

“For an investor, the challenge is to calibrate his risk taking. Today, the group is doing well: a healthy balance sheet, results that allow us to invest and the complementarity of the three founders and their teams that allows us to make the right decisions. This careful way of building MyHotels is a real success factor.” David Sylberg, co-founder of MyHotels

Today, the future is being written in a more constrained environment: competition from alternative offers, regulatory inflation, increased tourist tax, high renovation costs, tight interest rates. Despite this, MyHotels remains confident. The group will continue its development from 2026, while maintaining regular renovations, designed with architects and decorators to upgrade or affirm the identity of each location.

Highly committed to ESG, MyHotels has 100% of hotels with the Green Key label and focuses on eco-design, local design and the reduction of unique uses. The Rosalie and Babel brands particularly support this ambition. The Hotel Rosalie thus received the City of Paris's Committed Employer Award for its inclusive policy when it opened.

Tomorrow, the group intends to remain on a human scale, loyal to a management based on proximity to teams and the quality of the customer experience. “We are not looking for breakthrough innovation. We just want to do our job well, offer the right hotel at the right price, and create a relationship that makes you want to come back.”

MyHotels in a few figures:

• 30 hotels
• 2,000 rooms
• 7 restaurants
• 55M€ in turnover
• 600 employees